PRODUCT LAUNCH AD CAMPAIGN
PALM
ROLE: DESIGNER
TCL is a leading global tech brand in display panels, TVs, home comfort and mobile devices. Founded in 1981, TCL operates its manufacturing and R&D centers worldwide and has products and services in 160+ countries. For this project, the task was to create marketing and promotional materials to promote the launch of their new device the Palm, a credit-card-sized smartphone that functions as a secondary device to a user’s main phone.
I’ve worked with the local and global design team at TCL to develop both digital and print assets in English and Arabic and collaborated cross-functionally to ensure alignment in the design direction of the assets as well as ensuring that all deadlines were met.
