Process + Outcomes

For this project, the goal was to generate excitement and awareness about the Palm through visuals and messaging that aligned with the brand identity. I worked with a global, cross-functional team where we outlined the objectives, strategy, and goals, and created a roadmap for achieving them in the initial phase of this project. A key challenge I faced was the communication aspect across the large team I worked with. To combat this, I ensured that I conducted regular check-ins with team members to align on the campaign direction and set expectations early on across all the project touchpoints.

Our team held brainstorming sessions and design sprints to define the visual direction. Once the design concept was finalized, we executed it across various mediums, including OOH ads, digital and social banners, and print brochures, ensuring consistency throughout. The campaign successfully reached a wide audience, drove high sales revenue, and received positive customer feedback.