BRANDING | VISUAL IDENTITY
Sunrise Senior Living
Employer Brand Identity
ROLE : ART DIRECTOR
Project Overview
Sunrise is the sixth-largest senior living provider in the U.S., operating more than 240 independent living communities throughout the country. For this project, the task was to create a distinct employer brand concept that effectively expresses the organization’s employer value proposition (EVP) to attract high-quality talent to support their diverse living communities.
Process + Outcomes
The process began by analyzing the creative brief to define key parameters for the concept’s look and feel. As the design lead on this project, I researched target candidates, identified Sunrise’s differentiators, and explored how to highlight these unique attributes effectively.
I developed a concept that blended the organization’s main and internal brands, creating a unified employer brand symbol. This approach captured the essence of the Sunrise employment experience in a fresh, aspirational way. The client was pleased with the holistic integration and reported increased candidate engagement and a higher volume of qualified applicants.
