Process + Outcomes

Based on user research and personas, I began this project by defining the user journey for the new landing page. I also worked on identifying key differentiators for the page, considering the cultural context while ensuring that the overall look and feel falls in line with the company’s current brand. Key research also indicated that most users would access the site via mobile, leading to a mobile-first design approach.

With these insights, I created a landing page that aligns with user needs and business goals. The result was a landing page that exceeded client expectations with an appreciation for the thorough design thinking and planning that went behind it.