Process + Outcomes

The project’s main goal was to develop a theme for the event that showcased the new product and the collaboration between the two companies. The challenge was to present these aspects in a fresh way while adhering to both companies’ brand guidelines. To ensure alignment, my design team and I conducted regular design check-ins with both clients, using the creative brief, brand guidelines, and research as the basis for the concept.

We developed two design options with the aforementioned parameters, with one being particularly favored. We then refined this concept into a final design that satisfied both clients and incorporated their branding elements. The event was successful, achieving a big turnout and strong attendee engagement.